British Fashion Council go ‘Digital’ for LFWeek

The British Fashion Council announced the first Digital Schedule will launch on 19th February at London Fashion Week. This new initiative will bring together live streamed fashion shows and a selection of digitally presented fashion films created by some of London’s most innovative designers .A global audience will be able to view fashion shows live from the BFC show venue at Somerset House, as well as those of select designers who will live-stream their shows from other venues in London.

British label Burberry will be at the forefront of the Digital Schedule, as the brand will stream its show in 3D to screens at parties in New York, Paris, Dubai, Tokyo and Los Angeles. Guests, wearing 3D glasses, will be able to see the texture of fabrics in great detail as if they were on the front row of the catwalk. This follows the global success of 3D film Avatar and Sky’s decision to show weekly football matches in 3D across the capital.

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