UK adults as they are called have been registered as the highest percentage of people to buy, make orders for goods and services online year to date according to Eurostat figures highlighted in a chapter of Social Trends published by the Office for National Statistics. Nearly 2/3 of the UK constantly buy goods online without fail because they either feel its a better deal online or that it is easier within their comfort of their home to buy. Compared to several other EU countries who are currently near the mark of 40% – 50%.
Does this mean in terms of Fashion do people rather purchase online rather than go into a shop and visually see the item of purchase?
Or as a brand should you just try to cater for both markets and do both, then pricing is matter. Are prices going to differ or be the same and why? LEAVE YOUR COMMENTS