After working very hard at GAP HQ it seems they have finally made that step to take GAP even more Internation by now trading in Italy. Expanding on the international appeal of its London and Paris stores, the company plans to open Gap and Banana Republic flagship stores next door to each other in Milan’s leading shopping area on the Corso Vittorio Emanuele in late 2010 with additional openings in other Italian cities such as Rome to follow in 2011. As a globally renowned fashion and tourist centre, Milan offers a strong initial market for both brands.
GAP have stated that it will have 3 floors which will fully include GAP Kids and Baby GAP whilst Banana Republic being affordable and very sleek clothing will entail ready-to-wear collections, accessories and personal care products. GAP over the last several years especially have simplified their marketing and profit margins do show this. In turn they may also be creating ‘Online Shopping’ for not only the UK but several other european countries. As long as you know your market and target audience expansion is the key as GAP are showing us clearly here