Swear Footwear – Brand Repositioning

London based footwear specialist Swear over the last several months have been looking into repostioning the brands outlook. Swear is one of the leading contemporary fashion footwear companies of the UK.

They have looked high and low and have gone with the creator of H by Hudson’s International footwear expansion, Dominic Webster. Mr Webster has been in the industry of men and womens footwear for over 4 years now and has now taken on another venture for him to put his creative thoughts into.

His appointment at Swear will oversee the existing design team including menswear designer Matthew Taylor and womenswear designer Simona Citrella, previously of Dolce & Gabbana. Swear will be launching its new AW10 footwear collection very soon, it remains influenced by music and youth culture, reinterpreting classic styles but keeping up with modern luxury. If you do not know about Swear check out www.swear-london.com for the latest bits and pieces. With Spring/Summer around the corner as stated in our previous post:25/02/10 ‘How Spring Footwear may look’ footwear will never lose its buzz and as consumers we have to make sure we have the latest wear. LEAVE YOUR COMMENTS..


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