Marc Jacobs never seems to stop expanding its boutiques across the world. His next stop was Milan whereby he has added some extra features for his consumers giving them more than just purchasing an item but an experience when doing so.
Shop for fashion, buy a few must-haves, have an espresso. Such is the latest offer of the new Marc by Marc Jacobs store in Milan. The first boutique to house a Marc Jacobs cafe, the store occupies the full ground floor of a building adjacent to Santa Maria del Carmine – a 15th century church built for the first duke of Milan.
SJA, the architects, wanted to create a truly integrated environment that blends the functions of both the store and café – allowing a free flow from the sales floor to the adjacent bar area.
The fixtures and finishes continue the architectural language that SJA has developed with previous Marc by Marc Jacobs stores and include navy blue concrete floors, signature “Marc blue” metal shelving, custom speedrail hanging systems, and upholstered benches by Christian Liaigre.