Y3 x Adidas – Opening Art Store

Adidas marketing strategy is second to none. They continually come out with very strong products and innovative ideas that give their wide audience constant updates on whats new with them. They have now showscased thier S/S10 collection, unveiled for the first time at the Hong Kong Exhibition Centre, was highlighted with a bold lighting concept and soccer pattern projections, to celebrate the upcoming 2010 FIFA World Cup. This season, Mr. Yamamoto and adidas explored an intellectual approach to the game of soccer. Pairing the designer’s wit and intellect with the brand’s innovation, the show included exaggerated silhouettes, loose-cut trousers and abstract flag motifs in the colourways of eight soccer federations sponsored by adidas: South Africa, Germany, Japan, Mexico, Spain, Argentina, France and Russia.

On the collection Yamamoto commented: “When soccer players shoot and hit the goal, the net swings into a beautiful shape. This inspired a series of laser-cut T-shirts and dresses that captured the same movement.” Now thats an inpiration. LEAVE YOUR COMMENTS


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