Oh yes people if you remember our previous post telling you about Gucci’s Pop Up Store – VA-TAGS: Gucci it has arrived . If you love Gucci and love their trend in terms of Footwear you have to undoubtably get down to thier Pop Up Store in the heart of Soho as soon as possible. I wish I could of been at the launch on April 22nd but I told Mark Ronson to put aside a pair of his exclusives for me (not that I know him or anything, lol).
Anyway following their fun-filled party to mark its launch (attended by the likes of Bonnie Wright, Johnny Borrell and Margo Stilley ), today Gucci’s new Icon Temporary pop-up sneaker store in London’s Covent Garden opens to the public.
A collaboration between the fashion house’s creative director, Frida Giannini, and music artist Mark Ronson, the pop-up shop forms part of a worldwide sneaker tour to showcase – and sell – the trainers they designed together: 18 exclusive pairs in total (two for women, 15 for men and the Gucci Ronson style).
Having launched its own Facebook and Twitter pages as well as its very own Gucci App, the collaboration forms part of the label’s move to attract a new audience.
“As I’m looking to attract a younger clientele to Gucci, these sneakers are crucial,” Giannini – who almost didn’t make it to London due to the volcanic ash cloud – told the Evening Standard.
Sleek in design, the store, located at 37 Earlham Street in Covent Garden, is 820-square-foot in size. MAKE YOU WAY DOWN AND WE WANNA HEAR YOUR THOUGHTS