Pop up stores are the ‘In’ thing right about now with the likes of Gucci and several other brands opening them up in all different parts of the World. Y3 have taken their products to the South of France, Cannes. Following its global retail concepts of minimalist black and white, Y3 opened its first pop-up store in Cannes, France. The temporary store is launched in collaboration with blanch& and located at the new blanch& Contemporary Space on Boulevard de la Croisette. The venue has a multifunctional structure and houses an innovative project which allows luxury brands to occupy the building from one to three months.