This summer, Armani Exchange will launch A|X Stylepad – a multi-media, interactive digital portfolio that contains insider access to the world of Armani Exchange. The A|X Stylepad is a brand destination where users navigate through a specially designed online flash-book to experience multimedia content of the current A|X seasonal campaign with exclusive content and features that include: interviews, videos, photography and A|X music.
The A|X Stylepad offers the client a more visually sophisticated way to experience the A|X lifestyle with well-crafted visual integration.
|X Stylepad will feature an interactive section where users will be able to create their own A|X branded image piece by using the A|X Stylepad Toolbar provided on the DIY page on the flash-book. The A|X Stylepad Toolbar allows users to personalizes an image piece by dropping and dragging images from the current A|X advertising campaign, and lets them resize, and colorize to create a one-of-a-kind image to share on social networks and via email.
With the A|X Stylepad, Armani Exchange brings together three marketing trends – exclusive content, online entertainment, and social networking – in a unique and interesting way. Operated by an in-house cross-functional team, these initiatives are an evolution of the company’s marketing message, linked to strategic goals and integrated with other marketing click-through.