As you can see through the majority of posts theres so much strong collaborations going not only within the same industry but across the board aswell. When you think about how many years ago, it was very self centralized whereby companies would keep themselves to themselves but now realise marketing is so much more bigger than that when you have another power company alongside your very own.
The Italian designer label Dolce & Gabbana has penned a three-year partnership with Chelsea Football Club in a deal which will see the likes of Ashley Cole, Michael Essien, Didier Drogba and Frank Lampard suited and booted both on and off the pitch. The design duo, Domenico Dolce and Stefano Gabbana, best-known for dressing the elite and famous, will custom make formal and casual wear for all players, coaches and management.
Inevitably the colour blue leads the design theme. Players will don dark blue three-piece suits with matching shirts and ties whilst team manager Carlo Ancelotti will wear the same suit distinguished with a light blue shirt. But news that high heels and trench coats were being thrown into the mix for female staff members was enough to leave us green with envy.
In addition to providing the formal club suits, the iconic fashion house will create the “Dolce & Gabbana Lounge” in the West Stand at Stamford Bridge as well as redesigning the club’s main office reception.
Ron Gourlay, CEO of Chelsea Football Club, said in a statement: “We are delighted that Dolce & Gabbana will be our official supplier of formal wear for the next three years. Their designs for this season’s team wear are exceptional, and we’re excited to be partnering with such a world renowned and innovative design house.”
This not the first time the iconic fashion house has rubbed shoulders with an internationally renowned football team. The creative duo designed the suits for the Italian national team at the last two World Cups and just last year created the casual outfits for AC Milan’s summer tour.