This weekend just gone trade fare Pure will opened up its doors to welcome the highest number of pre-registered visitors thus far. The fashion fair also saw an increase of 17% in the number of brands exhibiting at the show. New for August, the Pillar Hall at Olympia will play host to a handpicked selection of high-end boutique womenswear brands from around the world. Buyers will be able to source from over 20 leading labels including Antik Batik, Betty Jackson Two, Stefanel, Anonymous by Ross + Bute, Single and Best Behaviour. Top British designer Zandra Rhodes will be returning to the show with her handbag collection and her footwear range. Zandra Rhodes and Vogue.com will be live on stage, presenting key pieces from Zandra’s archive showing her signature prints, textiles, colours and fabrics and how they have influenced her current handbag and footwear collections.
Young design talent is being supported with Pure London backing several young, up and coming designers this season. A selection of BA Fashion Graduates and winners from Graduate Fashion Week Rebecca Thomson, Sara Wandsworth, Naomi New and Rhea Fields will be opening the catwalk show on the main stage every day. The UK Trade & Investment department will also be bringing 10 London based designers to the show including Ada Zanditon, Cecilia Hammarborg, Neurotica, Zoe Boomer, GulayCay Designs, Uncommonly Beautiful, Karje, Good one, Coco Barclay and Bestow.