Beyonce – Sasha Fierce NEW Collection

Beyonce succeeded in bringing out her alter-ego, Sasha Fierce, in the newly-released Fall 2010 campaign for her clothing line, Dereon. Sasha Fierce sits on her motor bike and radiating attitude to her fans.  Still channeling her Etta James hairstyle, Beyonce ditched the long diva locks for a total short blond sophistication.

The gossip sites are buzzing and we are wondering too on what her sister, Solange, thinks about this whole new image brought by Dereon.  Solange recently stepped down from her position as Dereon spokesperson with this comment:

“I initially was involved as the spokesperson, but the clothes just didn’t reflect my personal style and I decided to hand that over.”

We don’t know about that now, as Dereon’s maybe trying to live up to its name and move closer to the youngsters. Recently the brand also launched its bedding collection with two kinds of collection.

Native Jacket (Price $69)

Dereon Stilettoes (Price $79)

What do you think of an of these items? Are they cost value?

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