I remember when I was in school and the whole Evisu manifesto was going on. It was something of that feeling whereby if you were wearing Evisu Jeans at those times you had money, lol. Then certain people starting wearing the brand and you kind of had to contemplate were they real?. The good old days.
Well now the denim brand are relocating its headquarters back to Hong Kong and is shutting down its New York office. Besides the new location, the company’s chief executive officer and creative director Scott Morrison is leaving the firm.
When Morrison joined the company in May 2009 he moved the base of Evisu to New York in order to further expand the brand in the US. Unfortunately after two seasons, brand owners Indus Capital Partners decided not to further develop the US market to cut costs. It seems Evisu are not were they expected to be in ters of expansion and so drastic times means dratic measures. DID YOU EVER WEAR EVISU?