Two famous faces of the sports world will enter the world of adidas SLVR (stands for a timeless and considered design; one that conveys a minimalist character, yet is fresh and progressive) this autumn. Brazilian football star Kaká and Slovakian tennis player Daniela Hantuchová appear in the seasonal communication campaign, representing street and fashion for active and stylish individuals. The adidas SLVR campaign will start with a print campaign in international fashion publications as well as a short online film, both will feature Daniela and Kaká.
In addition, the adidas SLVR website has been updated for AW10. A simple print inspired design delivers content in a continuous scroll format, allowing users to explore easily. Users have access to looks, icon products, concept stories, store locations, the lookbook, and the new campaign including the film.
The mini advert is pretty simple but I can see what they were trying to achieve, let just say Adidas have had better ones before although even theirY-3 Adidas was very similat interms of structure.