Music | Swizz Beatz Designs

Producer/rapper Swizz Beatz, is known to have a taste in finer things in life. Remember his rumored studded jacket deal with Christian Louboutin? While no details have been released on that deal, we know one thing: Swizz is ready to unveil his designs for Swiss watch manufacturer: Audemars Piguet.

Last June, Swizzy visited Geneva to see how his favorite timepiece brand makes the beautiful watches. As a watch collector and an unconditional fan of Audemars Piguet, Swizz enjoyed the workshops tour, accompanied by Olivier Audemars, Member of the Board of Directors and descendant of one of the founding families. Swizzy noted it down as a memorable experience:

“Throughout the visit, I was impressed by the passion and the meticulous attitude pervading these premises, whether in designing a model or making a movement! Audemars Piguet truly embodies the perfect mix between respect for traditions, hand-crafted expertise and technological innovation. It’s an incredible honour for me to have personally met the watchmakers who created my watch!”

The visit ended up in a business deal, and Swizzy was included on the design team. Swizz shared his experience:

“I went out to Geneva and met with Mr. Audemars himself. They’re designing the next ten years of AP (Audemars Piguet) and they want me to be on the board and design team.”





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