New young trade show Pure Spirit has joined forces with menswear and accessories event Stitch to produce an unmissable trading event on the international buying calendar. The two shows will co-locate at London’s Earls Court for the February edition where over 250 brands will showcase alongside catwalk shows, trend presentations, business seminars, DJ’s and parties. Speaking to FashionUnited about the new partnership, Brian Duffy, Managing Director of Stitch, said: “We have a common goal to put London on the map as a fashion city for menswear.”
Asked whether he thinks the collaboration will spark competition, Duffy asserted that it is “better to compete with foreign cities like Paris and Milan than amongst each other.”
It was announced only back in August that Pure London – the highly successful womenswear, footwear and accessories buying event – would be investing £1 million into Pure Spirit as part of its expansion plans to, among other things, boost visitor numbers and create an even stronger identity with young fashion retailers. The new partnership should shed some light on how it intends to do exactly that.
Samantha Bleasby, Event Director of Pure Spirit, commented: “We’re very excited to have Stitch come on board for February. The strategic decision behind launching Pure Spirit alongside Pure London was to create the biggest and best buying event the UK as seen in decades. Stitch just further strengthens this offer for buyers who will now have over 1200 brands to source from.
COULD THIS BE THE NEW SOURCE FOR EMRGING BRANDS?