We at VA-G HQ love visual artowork and different types just different types of technology used to market your brand. The latest instalment are the guys over at Ralph Lauren in Bond St. Thier Bond St store has been changed over with the helpful use of Digital mapping. Using 4d techonolgy (didnt even know we were that far ahead in technology, lol) they set aside an 8minute clip with horseriders and models showcasing thier latest collection aswell as their latest fragarance. We sadly couldn’t attend the 1st day this was displayed but from information passed on, the streets were on stand still to view the advertised digital video ontop of the store.
HOW FAR CAN TECHNOLOGY TAKE FASHION?