Music | Joins Intel?

When I first saw this I thought, ok this is some crazy stuff, but with all the recent activity that has been ongoing in the last several months with a numerous amount of Artist collaborating with Bike companies, Sneaker Brands and more this collaboration makes sense.

Seven-time Grammy Award winner, producer, and multi-platinum artist who’s also the front man of The Black Eyed Peas just added a shiny position to add to his resume: Director of Creative Innovation. Intel Corporation made the announcement at the Anaheim Convention Center on January 25th, 2011 during their internal sales and marketing conference. stated:

“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity. Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”

Intel’s vice president and chief marketing officer, Deborah Conrad added:

“We’re thrilled to tap into the limitless creativity brings to the table. He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally. We share a strong interest in innovation around music, art and lifestyle, and are excited to join forces to establish an authentic, emotional connection with consumers.”



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