In the runner up to London Fashion Week, several trade shows opened their doors to welcome exhibitors, buyers, stylists and press. Trade fair Margin is defending its name as the longest-running and only independent trade exhibition, European fashion fair Pure London keeps expanding, and Stitch is the one-stop-show when it comes down to menswear.
In its 20th edition this year, Margin featured a selection of streetwear labels and accessories for both men and women, including emerging and established labels such as Silas, Obey, C1RCA Select, Fourstar, Vestal amongst others. The boutique fair took place at the Music Rooms on South Molton Lane, and over the last eight years it proved to be a successful hunting ground for key buyers and press for new design talent.
For those who are after more menswear, there is Stitch spread over three days, and co-located with Pure Spirit at its new home London Earls Court. For the first time Stitch joined forces with Pure London’s section Pure Spirit. Together with Pure Spirit they offer over 300 brands, and besides the showcases, the event organizes shows, trend presentations, business seminars and events.