Earlier this week, Levi’s held a press preview event at the former Deitch Gallery on Wooster Street in New York City. The event was to preview their Fall 2011 lineup of denim and accessories. It was an amazing setup and the gear for this fall is looking hot. Levi’s showcased a lot of dark rinse denim with classic cuts
Levi’s creative people set up the presentation to match the caliber of their clothing. To add to the fun, the famed “Bumbys” were on hand. The Bumbys are a couple who write up and rate party goers based on first impressions of the person standing in front of them. See a shot of the Bumbys typing away, above.
DO LEVI CAMPAIGNS STILL SEND A CLEAR MESSAGE ACROSS TO ITS CONSUMERS?