Fashion | Y’OH Streetwear Brand Launchs April 28th

Our good designer friend Kara Messina has been under the radar working away, cutting, sewing , creating here 1st set of products for her streetwear brand called Y’OH. Kara as a person is an individual that pays attention to detail and thats why we cant wait to see what she has in store for us tomorrow at Pure Evil Gallery.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Yes theres even an after party to get your skank on. Check out the info below as it will be one of the memorable nights.

The night will see Kids Of Grime aka photographer Verena Stefanie’s first solo exhibition and equally important the first ever Grime photography exhibition. Verena’s ‘documentary’ of grime  has evolved into a project that involves all artists-emcees, moments, radio sets, studio sessions, something which goes behind the scenes and gives an insight into it, something to show in the future what was going in the present time. Although she has photographed numerous big names, Skepta, P Money, Newham Generals… she endeavours to show no partiality towards anyone, instead she supports talent over hype.  Her work has also expanded into video and she also runs a website which is translated into Italian and Spanish in order to introduce the scene to people overseas. Her photographs are not only significant for the music scene but also for british culture.

Fashion Designer Kara Messina will be showcasing the Y’OH streetwear’s first collection “Heads Ain’t Ready”. It’s not your standard mainstream streetwear, prior to this Kara worked in high fashion for 6 years and has maintained that level of quality. Her skills as a pattern cutter allowed her to cut the collection herself so even the fit of the garments aren’t stereotypical to what’s around at the moment. She describes the silhouette as having a 90s feel to it “No skinny looks, Big Up oversize!”. Y’OH consists of outerwear, shirts and non-jersey tshirts. The context of the printed fabric used in the collection is set to blow your minds. Inspired by comparing Hip Hop to Grime; Mens transition from youth to adult; 90s Fashion; Subcultural affiliation to brands and functional performance garments.  The market level is in between luxury and streetwear and will be sold on the online Y’OH store
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