Fashion | Y-3 Take It To The Streets

Just things like this inspire me to keep producing and thinking of creative ideas that stand for something and make either existing or new consumers talk about our brand. Check out the size of this billboard and video that Y-3 have done;

For a month, Y-3’s new SS11 campaign is taking over the corner of Houston Street and Broadway in New York City’s Soho neighbourhood. To launch the campaign with painted billboard, Y-3 produced a time-lapse video showing the creation of the massive signage.

The billboard takes up a space of 48 x 38 feet, and was painted by Colossal Media Group. It features an image from the Y-3’s communication campaign for SS11 shot by Jacob Sutton, and styled by Jay Massacret featuring model Jacob Coupe.
The high-speed video showcases the painting being done over a few days time compressed down to one minute.

HOW MUCH RESPONSE WILL YOU THINK Y-3 WILL GET BECAUSE OF THIS BILLBOARD?

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