Jay-Z joined Brooklyn Borough President Marty Markowitz along with Forest City Ratner Companies Chairman and CEO Bruce Ratner and Barclays Center and Nets CEO Brett Yormark at a press conference on September 26th, in which his involvement with the Brooklyn Nets was formally announced. (Read how Jay-Z’s book Decoded won an advertising campaign.)
Nets Chairman, Chris Charlier announced Jay-Z as the face of the Barclays Center:
“We are proud to announce this highly anticipated decision to name the team the Brooklyn Nets, a choice which reflects the decades-long tradition of our team and fans, as well as the dynamic new place that will be our home. Jay-Z embodies the spirit of Brooklyn – its energy, guts and spirit. We are delighted our friend and partner will be opening the Barclays Center.”
The brand new basketball team (formerly New Jersey Nets) will begin playing in the 2012-13 NBA season. Meanwhile, Jay-Z is kicking off a major marketing campaign for the Brooklyn Nets. Jay-Z didn’t divulge much, but he did mention some concerts coming up.
“I’m going to open the building with a couple of concerts, maybe like eight. Biggie had a line ‘spread love that’s the Brooklyn way. It’s a deep love we have for our heroes. We walk around with that.”
Is Jay-Z more of a commercial brand name now, than he is on how people know him as an international rapper?