This is absolute genius.
Designed by Nike and used by top professionals and amateurs alike, I introduce to you Nike+ Basketball. This chip measures your speed, height of your jump and more. This follows on from the previously successful Nike+ Running app that I often use. The appeal of these apps is that you feel like a top professional receiving data that only the elite would usually get. Watch the trailer here!
Available summer 2012.
Would you pay for something like this and what sport should this technology be available for?