CHRISTOPHER SHANNON, Michael Van Der Ham and Nasir Mazhar created costumes for the Olympics Opening Ceremony, as worn by 350 dancers in a segment of the show representing the present and future of the extraordinary influence of British creatives in the world of youth culture.
The creative directors of the Olympics Opening Ceremony decided to work with some of the most exciting emerging British talent based in the East End, to help create costumes for key elements of the Ceremony as well as using more established talents to help dress some of the performers. The British Fashion Council wanted to promote British Fashion Designers in a global market. Trying to support and strengthen the UK’s reputations for developing design excellence for the British culture.
Other British fashion designers that took part in the event were Jonathan Saunders, who dressed performer Emeli Sandé; as well as Palmer Harding and Richard James – with both labels providing clothing for the flag-bearers.
The Opening Ceremony for me reflected the key themes of the London 2012 Games, based on sport, inspiration, youth and urban transformation. It was a Ceremony for everyone and celebrated contributions the UK has made to the world through innovation and revolution, as well as the creativity.