Fashion | Diddy Launches First Ever Instagram Fashion Show For NYFW


As New York Fashion Week (NYFW) is in full gear,P. Diddy used this moment to his advantage. OnFriday the well-rounded mogul went down in history as the first designer to ever use a social media site as a platform for a fashion show. Doing something that has never been done before, the Bad Boy head honcho usedInstagram to show off his new Sean John Fall 2013 collection. Diddy‘s reasoning for doing this wasn’t just for historical purposes or due to the weather, but also because he believes Instagram is a place where his consumer lives

The designer uploaded pictures every half hour between 10am and 5pm.


Stay fly during the blizzard. @seanjohn available @macy#seanjohninstagramfashionshow RT to the world!…

— iamdiddy (@iamdiddy) February 8, 2013


Keep your kids fresh in the new @seanjohn boys line!!#SeanJohnInstagramFashionShow…

— iamdiddy (@iamdiddy) February 8, 2013


New leather and suede @seanjohn bomber jacket!! Let’s go!!#SeanJohnInstagramFashionShow…

— iamdiddy (@iamdiddy) February 9, 2013


High fashion. New @seanjohn suits available @macys#SeanJohnInstagramFashionShow…

— iamdiddy (@iamdiddy) February 9, 2013

To see more Sean John looks for Fall 2013, follow this link.


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